MTV boss blasts Idol shows
November 6, 2003
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A top MTV boss today slammed Australian Idol-type television talent shows for producing a string of manufactured stars who did nothing to salvage the beleaguered music industry.
"These programs make good TV but from a musical point of view, they do not have any value," Brent Hansen, President and Chief Executive of MTV Networks Europe told Reuters.
Television shows that propel total unknowns to instant stardom have been huge ratings winners, including in Australia where the final of Australian Idol will go ahead at the Sydney Opera House on November 19.
But Hansen is clearly not a fan.
"I totally believe they have devalued us, taken us back to light entertainment and voyeurism" he said. "I think people will turn away from it. They are looking for more substance."
Hansen, whose music channels have a huge influence on pop tastes, is not alone in his caustic dismissal of Instant Pop.
Music veterans like Elton John and George Michael have complained bitterly about the trend and Bono, lead singer of the Irish supergroup U2, has argued: "People are sick to the teeth of processed and hyped pop bands. It is crap."
Hansen, in Edinburgh for tomorrow night's MTV Europe Awards, said the beleaguered music industry must hold its nerve and take time to nurture talent if it is to recover from its current slump.
"Disposable and ephemeral will, I hope, become less of an attraction both to people who are signing the artists and to the audience," he said.
"I think it will come right as long as there is confidence from the labels right through from the indies (independents) to the majors in signing new talent," he added.
The latest industry figures paint a dismal picture. Global data showed music sales tumbled almost 11 per cent in the first six months of this year, piling more pressure on music companies to do deals to survive.
Despite big hits from pop queen Christina Aguilera and rapper 50 Cent, the industry has been ravaged by Internet downloading and CD burning.
Hansen was strikingly upbeat despite the gloom.
But he said it was vital "people don't lose their nerve and that the industry continues to be an art and not a science. It is not just about quick burns and quick returns."
Predicting a hit is almost impossible. Nine in every 10 albums in the United States lose money and labels get little change from a million dollars when launching a new artist.
"There is always a risk that you are going to put everything behind one or two acts because they are going to bring in the numbers you need," Hansen said.
That temptation, he added, should be firmly resisted.
Reuters
www.smh.com.au/articles/2003/11/06/1068013288767.html