Post by Inside Australian Idol on Oct 25, 2003 0:04:08 GMT 10
Talent's a bore, bring on Young Tantrum Time
By Natasha Wallace
October 25, 2003
Young Talent Time, that sunny television show of the 1970s and '80s, just wouldn't get the viewers these days.
As Channel Ten's Australian Idol has shown, it's not only about singing talent. Tears, tantrums, abuse and humiliation - otherwise known as reality TV - are what many viewers crave these days.
Idol has over the past three months culled 10,000 wannabe pop stars vying for a record deal down to four.
As the stakes get higher and nerves fray ahead of judgement day - when the last two contestants compete at the Opera House on November 19 - the show has hit ratings nirvana with an audience of 2.1 million.
Monday night is the second-last "Live Verdict" show, where viewers vote for contestants via phone or SMS. Either Paulini, Shannon, Cosima or Guy will be shoved out of the limelight. The singers got just as many squeals from the crowd as the "real" pop stars on the ARIA awards' red carpet on Tuesday.
So, too, did the show's judges: the singer Marcia Hines, a songwriter/producer, Mark Holden, and the BMG executive Ian "Dicko" Dickson.
The latter two spice up the show by digging deep into the insult bag, reducing some contestants to tears.
Johnny Young wouldn't have dreamt of ridiculing Tina Arena and Dannii Minogue- at least, not on camera.
Pop Idol, a franchise manufactured by Spice Girls creator Simon Fuller and which draws on the Big Brother reality genre, was a huge success on its final nights in Britain and the US and looks set to be just as successful here.
Last Sunday night it lured 2.1 million viewers, up from 1.35 million two weeks earlier, making it the most-watched program that night and the third most-watched of the week in the major capitals.
That's quite a catch-up, after debuting on July 27 with 1.65 million viewers and sinking to 1.13 million three weeks later.
Last Monday night's Live Verdict show had 2.01 million viewers, up from the 1.47 million of the same show three weeks earlier.
The head of production at Ten, Stephen Tate, said it was difficult to discern exactly who was driving the voting but, with 60 per cent of votes registered via SMS, it was likely to be younger viewers.
"We imagine that the voting skews younger than the broad demographic [of 16 to 39],"he said.
Of women aged 16-24 watching television between 7.30 and 8.45 last Sunday night, 76.6 per cent tuned into Idol.
For men of the same age group, the figure was 66.4 per cent, and for 13 to 17-year-olds, it was 65.7 per cent.
The show was tapping into the armchair critic in everybody as it enters its final weeks, Mr Tate said.
"Together with the reality element it's a pretty heady cocktail for viewers," he said.
www.smh.com.au/articles/2003/10/24/1066974313299.html
By Natasha Wallace
October 25, 2003
Young Talent Time, that sunny television show of the 1970s and '80s, just wouldn't get the viewers these days.
As Channel Ten's Australian Idol has shown, it's not only about singing talent. Tears, tantrums, abuse and humiliation - otherwise known as reality TV - are what many viewers crave these days.
Idol has over the past three months culled 10,000 wannabe pop stars vying for a record deal down to four.
As the stakes get higher and nerves fray ahead of judgement day - when the last two contestants compete at the Opera House on November 19 - the show has hit ratings nirvana with an audience of 2.1 million.
Monday night is the second-last "Live Verdict" show, where viewers vote for contestants via phone or SMS. Either Paulini, Shannon, Cosima or Guy will be shoved out of the limelight. The singers got just as many squeals from the crowd as the "real" pop stars on the ARIA awards' red carpet on Tuesday.
So, too, did the show's judges: the singer Marcia Hines, a songwriter/producer, Mark Holden, and the BMG executive Ian "Dicko" Dickson.
The latter two spice up the show by digging deep into the insult bag, reducing some contestants to tears.
Johnny Young wouldn't have dreamt of ridiculing Tina Arena and Dannii Minogue- at least, not on camera.
Pop Idol, a franchise manufactured by Spice Girls creator Simon Fuller and which draws on the Big Brother reality genre, was a huge success on its final nights in Britain and the US and looks set to be just as successful here.
Last Sunday night it lured 2.1 million viewers, up from 1.35 million two weeks earlier, making it the most-watched program that night and the third most-watched of the week in the major capitals.
That's quite a catch-up, after debuting on July 27 with 1.65 million viewers and sinking to 1.13 million three weeks later.
Last Monday night's Live Verdict show had 2.01 million viewers, up from the 1.47 million of the same show three weeks earlier.
The head of production at Ten, Stephen Tate, said it was difficult to discern exactly who was driving the voting but, with 60 per cent of votes registered via SMS, it was likely to be younger viewers.
"We imagine that the voting skews younger than the broad demographic [of 16 to 39],"he said.
Of women aged 16-24 watching television between 7.30 and 8.45 last Sunday night, 76.6 per cent tuned into Idol.
For men of the same age group, the figure was 66.4 per cent, and for 13 to 17-year-olds, it was 65.7 per cent.
The show was tapping into the armchair critic in everybody as it enters its final weeks, Mr Tate said.
"Together with the reality element it's a pretty heady cocktail for viewers," he said.
www.smh.com.au/articles/2003/10/24/1066974313299.html