Post by Inside Australian Idol on Aug 23, 2003 22:03:12 GMT 10
Idol's star not quite as bright
23 Aug 03
WHILE Channel 10 was telling advertisers and media that Australian Idol would be a Big Brother-like hit, it hasn't quite achieved that status.
Could it be something to do with Popstars, in that viewers may be feeling deja vu about the show?
You may remember the adorable Ms Sophie Monk-ster rose to fame as a Pop-ster, three series of which were run by Channel 7 a few years back.
The Idol format is very, very similar – indeed Popstars owner and production company Screentime has been peeved at Idol's copy-cat success in the US and UK.
Viewing figures, thoughtfully provided by a Ten competitor (could it be Channel 7?), show Australian Idol is averaging 1.5 million viewers a week.
Popstars series one averaged 1.96 million fans per week, which kinda says it all.
"Idol is a terrific format, but the reality with reality TV these days is that it has to be a truly unique format to break through to a 2 million-odd audience," our data-loving number cruncher said.
"Audiences are fickle and they are very smart.
"Big Brother, The Block and Popstars were all unique programs and audiences flocked to them."
The Block also gave reality addicts plenty to play with in the hour before Idol airs at 7.30pm Sunday night, so fatigue may have kicked in.
But hell, Idol is doing better than Popstars three, which averaged 1.2 million viewers per week, and 1.5 million Idol viewers a week is still darn good business.
There's still weeks to go, and the good folk at Ten know how to hype – so you never know.
www.dailytelegraph.news.com.au/common/story_page/0,5936,7031651%255E12216,00.html
What do you think? Is Idol a Popstars copy, and if so, do you care? Reply to this thread.
23 Aug 03
WHILE Channel 10 was telling advertisers and media that Australian Idol would be a Big Brother-like hit, it hasn't quite achieved that status.
Could it be something to do with Popstars, in that viewers may be feeling deja vu about the show?
You may remember the adorable Ms Sophie Monk-ster rose to fame as a Pop-ster, three series of which were run by Channel 7 a few years back.
The Idol format is very, very similar – indeed Popstars owner and production company Screentime has been peeved at Idol's copy-cat success in the US and UK.
Viewing figures, thoughtfully provided by a Ten competitor (could it be Channel 7?), show Australian Idol is averaging 1.5 million viewers a week.
Popstars series one averaged 1.96 million fans per week, which kinda says it all.
"Idol is a terrific format, but the reality with reality TV these days is that it has to be a truly unique format to break through to a 2 million-odd audience," our data-loving number cruncher said.
"Audiences are fickle and they are very smart.
"Big Brother, The Block and Popstars were all unique programs and audiences flocked to them."
The Block also gave reality addicts plenty to play with in the hour before Idol airs at 7.30pm Sunday night, so fatigue may have kicked in.
But hell, Idol is doing better than Popstars three, which averaged 1.2 million viewers per week, and 1.5 million Idol viewers a week is still darn good business.
There's still weeks to go, and the good folk at Ten know how to hype – so you never know.
www.dailytelegraph.news.com.au/common/story_page/0,5936,7031651%255E12216,00.html
What do you think? Is Idol a Popstars copy, and if so, do you care? Reply to this thread.
