Post by Inside Australian Idol on Dec 29, 2003 23:07:17 GMT 10
World Idol excites 2m fans who aren't officially there
By David Dale
December 30, 2003
Guy Sebastian, right, with Aussie judge Ian Dickson
Channel Ten has learnt a lesson about the silly season which ought to tell the other networks something: viewers don't disappear in summer; they wait for a program they can give a damn about.
Until last Friday, television's "non-ratings period" followed a predictable pattern: the commercial networks put on a bunch of sitcoms that failed in America, Australian viewers didn't watch them, and the ABC finally got a few shows in the top 10.
The networks were able to rationalise their low audience figures for December by assuming that Australians were too busy surfing or queueing at the multiplex to have time for the box. Then came World Idol, which Ten was forced to show on Boxing Day because the northern hemisphere needed it now.
The winner of Australian Idol, Guy Sebastian, competed against the winners of the equivalent Idol shows from 10 other countries, and viewers around the world had 24 hours to phone in their votes - with the proviso that no nation could vote for its own candidate.
Last Friday's program, which closely resembled the Eurovision Song Contest, averaged 2.4 million viewers in the mainland capitals. This would have put it in the year's 10 most watched shows if it hadn't been after the official ratings period. Other most watched shows of the week fell far behind: Nine's Saturday news attracted 1.7 million, Ten's sitcom Two Guys and a Girl (1.4 million) and the ABC's Saturday news (1.3 million).
Ten will show the results of the voting live at 6.30am on Friday, and again at 7.30pm.
If it tops 2 million, the silly season will never be the same again.
www.smh.com.au/articles/2003/12/29/1072546476127.html
By David Dale
December 30, 2003
Guy Sebastian, right, with Aussie judge Ian Dickson
Channel Ten has learnt a lesson about the silly season which ought to tell the other networks something: viewers don't disappear in summer; they wait for a program they can give a damn about.
Until last Friday, television's "non-ratings period" followed a predictable pattern: the commercial networks put on a bunch of sitcoms that failed in America, Australian viewers didn't watch them, and the ABC finally got a few shows in the top 10.
The networks were able to rationalise their low audience figures for December by assuming that Australians were too busy surfing or queueing at the multiplex to have time for the box. Then came World Idol, which Ten was forced to show on Boxing Day because the northern hemisphere needed it now.
The winner of Australian Idol, Guy Sebastian, competed against the winners of the equivalent Idol shows from 10 other countries, and viewers around the world had 24 hours to phone in their votes - with the proviso that no nation could vote for its own candidate.
Last Friday's program, which closely resembled the Eurovision Song Contest, averaged 2.4 million viewers in the mainland capitals. This would have put it in the year's 10 most watched shows if it hadn't been after the official ratings period. Other most watched shows of the week fell far behind: Nine's Saturday news attracted 1.7 million, Ten's sitcom Two Guys and a Girl (1.4 million) and the ABC's Saturday news (1.3 million).
Ten will show the results of the voting live at 6.30am on Friday, and again at 7.30pm.
If it tops 2 million, the silly season will never be the same again.
www.smh.com.au/articles/2003/12/29/1072546476127.html